Methods, systems, and computer programs are presented for presenting nostalgic items in a user interface. One method includes an operation for identifying, by a server, a plurality of nostalgia groups, each nostalgia group including one or more group parameters that define which multimedia items are associated with the nostalgia group, such as a time period. The method further includes operations for determining membership of a user in a first nostalgia group from the plurality of nostalgia groups based on user information about the user, and for receiving a request from a computing device of the user to access a multimedia interface. The method further includes operations for selecting one or more nostalgia multimedia items for the user based on the membership of the user in the first nostalgia group, and for sending the multimedia interface that includes the selected one or more nostalgia multimedia items.