[Object] To provide an information processing apparatus and a control method that can differentiate between an area that can be visually recognized only by a specified user and an area that can be visually recognized by all users on an information presentation surface that is simultaneously viewed by a plurality of people. [Solution] Provided is an information processing apparatus, including: a line-of-sight detection unit configured to detect lines of sight of a plurality of users with respect to presentation information; and an area determination unit configured to determine, on the basis of the detected lines of sight of the plurality of users, a shared area that is visually recognized by the plurality of users to share information and a confidential area that is not visually recognized by another user to keep information of each user confidential.