The present invention suggests need supporting means generating apparatus and method which extract requirements from a user using a repertory grid which is a cognitive interview technique to generate supporting means thereof. The need supporting means generating apparatus of the present invention includes: a question message generating unit which generates at least one question message related with predetermined context information; an answer message obtaining unit which obtains at least one answer message with respect to the question message; a feature information extracting unit which extracts at least one feature information related with the context information based on the answer message; and a supporting means generating unit which generates at least one supporting means to support needs of a user based on the feature information.