A method, computer system and computer program product are provided to associate a record of a person and pre-existing records utilizing multiple matching strategies. The implementation of a plurality of matching strategies includes identifying link(s) between the record of the person and pre-existing records based upon an analysis pursuant to the respective matching strategy of demographic attributes of the person and respective individuals associated with the pre-existing records. The implementation of the plurality of matching strategies also includes associating the record of the person and a set of pre-existing records based upon the respective matching strategy. A relationship is then defined between the person and respective individuals associated with one or more sets of pre-existing records as defined by at least one of the plurality of matching strategies.