The present disclosure relates to a Multimedia Broadcast Multicast Service (MBMS), and in particular to a method, system and network entity for configuring transmission parameters for providing MBMS service(s). In one embodiment, a network entity in communication with a plurality of network nodes within a geographical area is provided. The network entity includes a communication interface configured to receive a representation of signal quality measurement data associated with a plurality of non-Multimedia Broadcast Multicast Service, non-MBMS, user equipments, UEs. Each UE is served by at least one of the plurality network nodes. The network entity includes a processor communicatively coupled to the communication interface. The processor is configured to determine a combined signal quality data of a plurality of MBMS UEs based at least in part on the received representation of signal quality measurement data associated with the plurality of non-MBMS UEs.