A wireless power transmitter, a wireless power receiver, and control methods thereof are provided. The wireless power transmitter includes a Near-Field Communication (NFC) antenna for NFC, a power supply, a NFC module, a resonator that wirelessly transmits power to a wireless power receiver, and a controller that controls the power supply to apply a beacon power for detecting an impedance change that is caused by placement of the wireless power receiver on the wireless power transmitter, to the resonator during a first time period, and controls the NFC module to apply NFC tag detection power to the NFC antenna during a second time period.