A rollable display device includes a rollable structure including a plurality of unit structures, the rollable structure being rollable and unrollable based on the unit structures, and a display panel structure attached to the rollable structure, wherein respective widths of the unit structures increase in a direction from a first side of the rollable structure to a second side of the rollable structure, the first side of the rollable structure being opposite to the second side of the rollable structure, and wherein each of the unit structures includes a metal plate, the metal plate being bent by a bending limit angle in a direction in which the rollable structure is rolled, and a magnetic object on a side region of the metal plate, the magnetic object being magnetically coupled to an adjacent metal plate.