A display apparatus and a control method thereof are provided. The display apparatus includes: a display panel including a plurality of pixels; a storage configured to store a plurality of lookup tables respectively corresponding to a plurality of gamma values; and a processor configured to determine a lookup table, from among the plurality of lookup tables, to be applied to each of the plurality of pixels based on a location of each of the plurality of pixels on the display panel, and determine a brightness value of each of the plurality of pixels using the determined lookup table.