Using various embodiments, methods and systems for secure Bluetooth Low Energy communications, in an unconnected state, are described herein. In one embodiment, conventional BLE transmitting device data can be supplemented with authentication information, including a message authentication field which enables receivers to determine if the received beacon/transmitted BLE peripheral data is genuine. In another embodiment, the authentication data can also include a time varying value field in order to prevent unintentional acceptance of transmitting device data from unauthorized replicated BLE peripherals. In one embodiment, the transmitting device computes an authentication tag using at least a secret key known to the receiving device and transmits the authentication tag to the receiving device. The receiving device can compute an authentication value using the secret key and other transmitting device information and determine if the transmitting device data is genuine by comparing the computed authentication value and the received the authentication tag.