One exemplary embodiment combines the concept of a LP-WUR (Low Power Wake Up Radio) and an improved service proxy to facilitate the low power service discovery operation. Specifically, a station (or in general any number of stations) can register to the proxy device for advertisement, with the station(s) then going into to the low power radio mode that uses the LP-WUR. The service proxy can advertise on behalf of the station(s) optionally without advertising a further schedule. If the service proxy receives a request from a neighboring device (e.g., another station) for the service of the registered station(s), the service proxy can then wake up one or more of the registered station(s) by transmitting a wakeup packet to the registered station so that the registered station can then advertise its service and schedule to connect with the neighboring device (e.g., the another station).