A colored golf ball has improved luxurious appearance without impairing its visibility. The colored golf ball of the present invention includes a core; a cover placed around the core having dimples formed on its surface; and a coating layer placed on top of the cover, in which the coating layer includes a polymer matrix having a bright material dispersed therein, and an L0 value, which represents an L value in the Lab color system of the colored golf ball before being covered with the coating layer, is 25 or less, and the difference ΔL between the L0 value and an L1 value, which represents an L value in the Lab color system of the colored golf ball after being covered with the coating layer, is 5 or more.