The present invention provides a steel wire rod having a lubricating coating film, which can achieve both workabilities such as wire drawability, spike property and ball ironing property, and corrosion resistance such as long-term rust prevention property; and a method for producing the same. Disclosed are a steel wire rod having a coating film containing no phosphorus, wherein the coating film includes a lower layer coating film composed of oxide and/or hydroxide of zirconium and having a film thickness of 1.0 to 200 nm, and an upper layer coating film containing silicon and tungsten, in order from a steel wire rod side, a mass ratio of tungsten/silicon being in a range of 1.3 to 18; and a method for producing the above steel wire rod, which includes bringing an aqueous chemical conversion treatment solution, which has a pH in a range of 2.5 to 5.0 and contains a water-soluble zirconium compound dissolved therein, into contact with a surface of a steel wire rod to form a lower layer coating film.