A method of operating a transfer printer (1), the transfer printer comprising first and second spool supports each being configured to support a spool (3,4) of ribbon (2), a ribbon drive configured to cause movement of ribbon (2) from the first spool support to the second spool support along a predetermined ribbon path, and a printhead (7), the printhead being configured to selectively transfer ink from the ribbon to a substrate as the substrate is moved relative to the printhead in a direction of substrate movement. The method comprises driving the ribbon in a direction parallel to the direction of substrate movement, printing a first plurality of images onto a first respective plurality of substrates, driving the ribbon in a direction opposite to the direction of substrate movement, driving the ribbon in the direction parallel to the direction of substrate movement, and printing a second plurality of images onto a second respective plurality of substrates. Printing each image of the first and second pluralities of images results in corresponding pluralities of first (15 a, b, c) and second (16 a, b, c) negative images being formed on the ribbon, wherein each negative image of the first plurality of negative images (15 a, b, c) is located adjacent a negative image of the second plurality of negative images (16 a, b, c) on the ribbon.