Subject matter are aqueous, low-VOC/SVOC universal pigment preparations comprising a pigment component, a water-soluble, anionic, surface-active additive from the group of the homo- and copolymers of ethylenically unsaturated monocarboxylic or dicarboxylic acids, which may further comprise, in copolymerized form, vinyl monomers containing no acid function, and of the salts of these homo- and copolymers, the homo- and copolymers being at least partly esterified with a polyether alcohol or a derivative thereof, and comprising a phosphoric or phosphonic ester, and optionally customary additives. The aqueous pigment preparations are suitable for the coloring of inks, paints, and renders, especially in metering systems at the point of sale or in in-plant tinting systems.