An electronic communication module broadcasts a first stream of alternating packets by alternating between a plurality of first packets and a plurality of second packets from a transceiver. Each of the first and second packets is associated with a first and second service, respectively, and includes a header with information identifying a first and second device, respectively as its source of transmission. The electronic communication module receives from a first mobile device a request for the first device to perform an operation associated with the first service, and concurrently establishing a connection with the first mobile device and transmitting first packets associated with a response to the first request, while continuing to broadcast second packets indicating presence of the second device, where the first and second packets are transmitted in an alternating pattern.