Performing an extract, transform, and load (ETL) process. Column data is received by a stage of the ETL process. The size of the received column data is ascertained by the stage. In response to determining that the size of the column data exceeds a predefined threshold, the stage saves the column data and creates a data locator associated with the column data. The created data locator advances through successive downstream stages of the ETL process as a replacement for the column data.