A process and apparatus for making aromatics are described. The process includes reforming a naphtha stream in a reforming zone to form a reformer effluent comprising aromatic compounds and non-aromatic compounds, wherein at least a portion of the aromatic compounds contain alkyl groups. The reformer effluent is heated and passed directly to an acid cracking reaction zone. The non-aromatic compounds are selectively cracked and at least a portion of the alkyl groups on the aromatic compounds are selectively dealkylated in the presence of an acid cracking catalyst to form a cracked reformer effluent comprising the aromatic compounds and cracked olefins.