Methods and apparatus to provide an electronic agent are disclosed. An example apparatus includes a media receiver to receive media to present via a display device. A media monitor is to determine an identity of the media. A keyword handler is to, in response to identity of the media, retrieve a list including a keyword associated with the identified media. The keyword handler is to access a first database using the keyword to retrieve an advertisement associated with the keyword. An agent generator is to present an interactive electronic agent on the display device to present the advertisement. The presentation of the interactive electronic agent including presentation of spoken audio corresponding to text presented on the display device.