Various embodiments of the invention pertain to an augmented reality interface for facilitating identification of an arriving vehicle and/or a passenger that improve upon some or all of the above-described deficiencies. According to some embodiments of the invention, a mobile device may be used by a passenger to scan scenery. The mobile device may determine whether and where a requested vehicle is located and display an indicator of the requested vehicle on the mobile device. Similarly, a mobile device may be used by a driver to scan scenery. The mobile device may determine whether and where a passenger is located and display an indicator of the requesting passenger on the mobile device.