There is disclosed a device and method in a wireless communication system and a wireless communication system, the device including: a secure channel establishing unit configured to establish a secure communication channel between a first apparatus and a second apparatus using a location-based service; a data security key generating unit configured to generate a data security key for protecting service data based on at least a channel key extracted from the secure communication channel; and a controlling unit configured to control the service data protected using the data security key to be transmitted on the secure communication channel. According to the embodiments of the disclosure, it is possible to improve security of data transmission.