A printing device 1 includes a platen roller 7 which feeds a thermal tape 42, a thermal head 8 which performs printing on the thermal tape 42, a half cutter 10 which performs a half cut on the thermal tape 42, and a control circuit 12. After the half cut is performed, the control circuit 12 controls the platen roller 7 to feed in a backward direction opposite to a direction of ejecting the thermal tape 42 into an outlet until a printing start area of the thermal tape 42 reaches a head position of the thermal head 8. The thermal head 8 performs printing on the thermal tape 42 after the printing start area reaches the head position by the feeding of the thermal tape 42 in the backward direction.