A generation technique and an analysis technique of a large number of explanatory variables to derive effective measures by using various data are provided. Specifically, a factor which lurks in a large amount of data and affects business performance is identified by automatically generating a large number of explanatory variables and performing correlation analysis between the explanatory variables and an objective variable. Three operators representing condition, target, and arithmetic which are variable generation conditions are defined in advance for data inputted into an analysis system and a large number of explanatory variables are automatically generated by these operators.