Various communication systems may benefit from a dynamic streaming service. For example, certain streaming services may benefit from an improvement in the switching between broadcast delivery and unicast delivery for a streaming service in a cellular system. A method includes receiving information about a streaming service. The method also includes determining by a network entity in a radio access network whether to deliver data for the streaming service via multimedia broadcast or unicast based on the information and predetermined criteria for evaluating the information. In addition, the method includes triggering a sending of the data via the multimedia broadcast or the unicast.