An apparatus and method for controlling a video call, and a video calling system are disclosed. The apparatus for controlling a video call includes: a transceiver configured to receive, in a display time period, video information of a remote party and transmit video information of a local party; a processor communicatively connected to the transceiver; and a memory having stored thereon instructions which, when executed by the processor, cause the processor to: control, at least in a collection time period, the video collector to collect the video information of the local party, and control, in the collection time period, the video collector to be aligned with a face of the local party; and control, in the collection time period, the display apparatus to be in a non-display state, and control, in the display time period, the display apparatus to display a video of the remote party according to the video information of the remote party. The video calling system includes the apparatus for controlling a video call described above.