Examples of systems and method track a location of an asset within a space using an asset tag location estimation system, track movement of a selected user, or user's mobile device, using a positioning system, and associate the tracked asset with the selected user, or user's mobile device, based on a determination of a trajectory of the asset and the mobile device. Trajectories of the user/mobile device and the asset tag may be determined by a backend server. The trajectory of the selected user/mobile device and the trajectory of the asset tag are compared by the backend server to determine a correspondence between the respective trajectories based on a predetermined correspondence criteria. The determined correspondence indicates that a user of the corresponding mobile device is moving the asset. In response to the determined correspondence, the backend server associates the asset tag to the selected user/mobile device in a database.