The image display apparatus generates a driving control signal for generating image light on the basis of an image signal, and allows an image projector to generate the image light to form a pixel on a screen in accordance with a modulation timing by performing modulation driving for a light source, and to generate the image light so as to scan the screen while a light emission direction of the image light changes by performing scan driving, allows a gaze-direction detector to detect a gaze direction of a user, and allows a projection-direction driver to change a projection direction of the image light in accordance with the gaze direction. In the first mode, the image display apparatus controls modulation driving and scan driving so that a configuration of a pixel region on the screen changes from a relatively high pixel density region to a relatively low pixel density region.