In one embodiment, a computing system may receive user inputs from an interactive user interface specifying a communication network and a geographic region of interest. The user interface may retrieve measurements of the communication network and a network deployment taken on the communication network. The system may generate project for measuring impact of the network deployment on the geographic region of interest. The system may access network performance data associated with time periods before and after the network deployment. The system may determine whether the impact is greater than a threshold based on incremental network metrics which may be determined based on the accessed network performance data and using one or more measurement methodologies. The system may send instructions for presenting a visualization of the impact within the user interface. The visualization may describe the geographic region of interest and incremental metrics with respect to the geographic region of interest.