Methods, systems, apparatus, and computer program products related to a digital business management system for business transactions are provided. In an example embodiment, the digital business management system includes receiving a transaction data object generated as a part of a transaction event executed via an external commerce channel to be posted to a ledger, wherein the transaction data object comprises one or more metadata tags classifying the transaction event. The system further comprises generating an immutable ledger entry, parsing the transaction data object to identify the one or more metadata tags for storage in association with the transaction event, identifying a match between the one or more metadata tags received from the external commerce channel and one or more master metadata tags stored in the ledger and associated with a data object profile, and updating the data object profile by associating the immutable ledger entry with the data object profile.