Aspects of the subject disclosure may include, for example, a device, that has a processing system including a processor; and a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, where the operations include detecting each individual of an audience viewing media content on user equipment; retrieving a user profile for each individual of the audience resulting in user profiles; creating a group profile from the user profiles; determining, based on the group profile, a recommendation for viewing a candidate media content; and providing the recommendation to the user equipment for the audience. Other embodiments are disclosed.