A method is applied to an electronic device, and includes: obtaining content copied by a user on a first page, and determining a category to which the content belongs; obtaining a category of a second page; matching the category of the content against the category of the second page; and if a matching result is not empty, displaying at least one operation option on the second page, where the at least one operation option has a function of performing an operation for the content on the second page, so that the electronic device directly performs the function after the user selects the operation option.