A method for a base station to transmit a positioning reference signal (PRS) in a wireless communication system may be provided according to an embodiment in the present specification. Here, the method for transmitting a PRS may comprise: a step of transmitting PRS occasion configuration information; and a step of transmitting a PRS in each PRS occasion on the basis of the PRS occasion configuration information. Here, the PRS occasion configuration information may include information about beams used in the respective PRS occasions, and the PRS may be transmitted as the beams used in the respective PRS occasions are swept.