Systems and methods for facilitating customer interactions, such as customer evaluation of goods, are provided. Sensor input relevant to items selected by a customer is received by an interactive device, which creates a contextual element based on the sensor input and previously provided configuration data. The device receiving a voice command from a customer. The voice command is parsed into a logical command. The logical command is associated with the contextual element and the associated contextual element and logical command are transmitted to an associate, such that the associate is prompted to respond to the logical command.