A steering control apparatus for a marine vessel that is able to automatically reduce chine walk includes a processor to obtain behavior information on a hull, including one or more of a behavior relating to a shift of the hull in a roll direction, a shift of the hull in a yaw direction, a shift of the hull in crosswise direction, a steering load, and a helm operation load. When judging that one or more conditions to change a steering mode to a counter steering mode are satisfied, the processor changes the steering mode to the counter steering mode. In the counter steering mode, the processor controls steering of the marine vessel by performing counter steering so as to reduce at least some of one or more of the behaviors of the hull based on the obtained behavior information.