An optical element for implementation in a heads-up display or other near-eye display system includes a lightguide and an incoupler optically coupled to the lightguide. The incoupler receives a display beam incident upon the lightguide at a first incidence position. The incoupler directs a first portion of the display beam into the lightguide to form an incoupled beam and causes a second portion to remain non-incoupled relative to the lightguide to form a non-incoupled beam. The optical element further includes a reflector to receive the non-incoupled beam and to reflect the non-incoupled beam towards the incoupler to form a reflected beam incident upon the incoupler at a second incidence position. The incoupler direct a corresponding portion of the reflected beam into the lightguide to form a further incoupled beam.