The technology disclosed herein enables regulation of features provided by respective endpoints registered for a user in a multi-endpoint service. In a particular embodiment, a method includes, in response to determining that a first endpoint is being operated by a first user, associating the first endpoint with a primary designation and associating the second endpoint with a secondary designation. The method further includes allowing the first endpoint to provide a first set of communication features in accordance with the primary designation and preventing the second endpoint from providing the first set of communication features in accordance with the secondary designation.