A light bulb apparatus includes a cap connector, a light source, a heat sink module, a bulb shell and a reflective layer. The cap connector is used for connecting to an external power source. The bulb shell has a bottom part and a neck part. The reflective layer is disposed at the bottom part of the bulb shell for guiding a first light emitted from the LED module on the reflective layer to escape from the neck part of the bulb shell.