A method for controlling a vehicle using a toy device in an Automated Vehicle & Highway system (AVHS). The method is performed by a control device and includes: identifying the toy device in the vehicle; when the toy device is identified, receiving GUI information from the toy device or a GUI server device; preparing a specific scenario or driving mode based on the GUI information; controlling a vehicle state based on information on the specific scenario or driving mode; and when termination information is received, controlling the vehicle state based on autonomous driving information. Implementations disclosed herein enable moving to a desired destination and enjoying 4D content at the same time through the vehicle in the AVHS. An autonomous vehicle, user terminal, and/or server according to the present invention may be associated with an artificial intelligence module, robot, augmented reality (AR) device, virtual reality (VR) device, etc.