Methods, systems, and computer-readable storage media for initiating a project within a computer-implemented, network-based crowdfunding marketplace, the project including a set of participants to communicate with one another through the crowdfunding marketplace, receiving a communication from a first sub-set of participants to a second sub-set of participants, the first sub-set of participants including at least one participant, and the second sub-set of participants including at least one participant, the communication including a network-based communication, pseudonymizing, by a pseudonymization service, at least a portion of the communication to provide a pseudonymized communication, sending the pseudonymized communication to the second sub-set of participants, and decreasing pseudonymization of communications during progression of the project to reduce burden on technical resources expended for pseudonymization.