In a display control device for a head-up display of a vehicle, it is determined whether a lane change control unit is in a standby state waiting for a lane change of the vehicle. When it is determined that the lane change control unit is not in the standby state, a fulfillment notification content indicating an execution state of the lane change is displayed on a road surface in a foreground in a superimposing manner. When it is determined that the lane change control unit is in the standby state, a standby notification content in a mode different from the fulfillment notification content is displayed on the road surface of the foreground in a superimposing manner, or a standby notification content in a mode associated with the fulfillment notification content is displayed as a non-superimposition content independent of a superimposition target.