A vehicle structure capable of obtaining both the adhesive property and stripping performance of a coating. The vehicle structure includes an outer panel and an exterior component, and a coating formed by applying easily strippable coating material onto the outer panel and exterior component. The coating includes a design portion formed on the outer surface of the outer panel and exterior component, and a non-design portion coupled to the design portion and formed on the side end surface and backside surface of the outer panel and exterior component. At least one start point for stripping the coating is provided in at least one of the non-design portion of the coating, or the side end surface or backside surface of the outer panel and exterior component.