A method of generating a bullet comment, a device, and a storage medium are provided. The method includes: acquiring a content information of video data and an attribute information of a target object; extracting a first key information of the content information and extracting a second key information of the attribute information; determining a target key information for the target object, including determining an information, which is matched with the second key information, in the first key information as the target key information; retrieving a first multimedia information matched with the target key information from a predetermined media library; generating a first bullet comment for the target key information based on the first multimedia information, to display the first bullet comment while playing the video data. The first bullet comment includes a link to a recommendation information for the target object, and the recommendation information includes the first multimedia information.