An applicator for applying a cosmetic product to the eyelashes and/or eyebrows. The applicator includes a core extending along a longitudinal axis X, and one or more elongated strip having a top planar surface with a plurality of bristles extending therefrom. The one or more elongated strip is wrapped in a helical pattern around the longitudinal axis X of the core. Each of the plurality of bristles have a bristle latitudinal axis Y and one or more branches extending at a downward angle θ from the bristle latitudinal axis Y.