A computer system and the computer-implemented method of generating and providing haircare product recommendations to a subject. The method comprises determining, by a computing device, an exposure amount of light impacting a subject's hair; determining, by the computing device, a damage assessment of the subject's hair based on the type of light and amount of light exposure; and providing, by the computing device, at least one haircare product recommendation to the subject, wherein the recommendation is directed to repair damage to the hair provided in the damage assessment.