A display assembly is provided. The display assembly includes a fixing housing, a plurality of first lens structures, and a plurality of display modules. The fixing housing is provided with a plurality of through holes. The plurality of first lens structures one-to-one correspond to the plurality of through holes, and the plurality of display modules one-to-one correspond to the plurality of first lens structures. The plurality of display modules include at least two display modules being spliced with each other, and light emitted by each of the display modules is emitted through a corresponding first lens structure.