Various embodiments of the present technology provide an integrated platform that provides personalized experiences for users of an integrated platform during various phases of an industrial automation project lifecycle. In accordance with various embodiments, the integrated platform can create personalized experiences for different users based on one or more assigned roles. The roles can include company roles, industry roles, job roles, location-based roles, personalized roles, and the like. For example, some company that only purchases certain brands of components for an industrial automation project can indicate that preference. During interactions with the integrated platform, any user associated with that company (e.g., via the company role) will only be presented with those preferences. As another example, generic requests received via one interaction channel can be analyzed and personalized, specific responses can be generated based on activity within other interaction channels.