A method is provided for producing discrete three-dimensional cellulose products from an air-formed cellulose blank structure in a rotary forming mould system. The method includes providing an air-formed cellulose blank structure, wherein the cellulose blank structure is air-formed from cellulose fibres; transporting the air-formed cellulose blank structure to a the rotary forming mould system; feeding the air-formed cellulose blank structure to a position between a first mould part and a second mould part, and heating the air-formed cellulose blank structure; forming the three-dimensional cellulose products from the air-formed cellulose blank structure in the rotary forming mould system, by pressing the heated air-formed cellulose blank structure with a forming pressure.