An ink jet ink composition contains at least one disperse dye, a silicone surfactant, and water. The disperse dye content is 1.0% by mass or more and 3.0% by mass or less. When 1.0 part by mass of the silicone surfactant and 99.0 parts by mass of a 10% by mass aqueous solution of propylene glycol are mixed to give a mixture, the mixture has a cloud point of 60° C. or above.