A power transmission device is provided for transmitting power. The power transmission device includes a power transmitter including a plurality of coils, and a processor configured to wirelessly transmit power to a power reception device through at least one coil among the plurality of coils, identify a condition indicating a state in which a coil to transmit power related to charging of the power reception device is to be reconfigured, transmit a CSP to the power reception device, in response to identifying the condition, based on the predetermined condition, identify an SSP of at least one other coil adjacent to at least one coil, and wirelessly transmit power to the power reception device through a coil having a largest SSP among an SSP of the at least one coil and the identified SSP of the at least one other coil.