Invention Application
- Patent Title: PRIVACY SAFE ANONYMIZED IDENTITY MATCHING
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Application No.: US17357559Application Date: 2021-06-24
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Publication No.: US20220253555A1Publication Date: 2022-08-11
- Inventor: Samarth Chopra , Amit Datta , Apoorvaa Deshpande , Hooman Javaheri , Bahador Yeganeh
- Applicant: Snap Inc.
- Applicant Address: US CA Santa Monica
- Assignee: Snap Inc.
- Current Assignee: Snap Inc.
- Current Assignee Address: US CA Santa Monica
- Main IPC: G06F21/62
- IPC: G06F21/62 ; G06F16/22 ; G06N20/00
Abstract:
An example computer-implemented system maintains user profiles and displays external content. Method and system are provided for performing attribution of conversions with respect to the external content in a privacy safe manner by anonymizing personally identifiable information utilizing cryptographic salt.
Public/Granted literature
- US11899823B2 Privacy safe anonymized identity matching Public/Granted day:2024-02-13
Information query
