PRIVACY-PRESERVING MULTI-TOUCH ATTRIBUTION
    4.
    发明公开

    公开(公告)号:US20240171382A1

    公开(公告)日:2024-05-23

    申请号:US18426889

    申请日:2024-01-30

    Applicant: Snap Inc.

    CPC classification number: H04L9/0847 H04L9/0869 H04L9/0894 H04L9/30 H04L9/3236

    Abstract: Systems and methods herein describe privacy preserving multi-touch attribution. The described systems access a plurality of impression events and a plurality of conversion events, and for each impression event and each conversion event, wherein each impression event and each conversion event are associated with user identifiers, the described systems generates a hashed user identifier based on the associated user identifier, initiates a key agreement protocol comprising a key, generates an encrypted identifier by encrypting the hashed user identifier with the key, and stores the encrypted identifier.

Patent Agency Ranking